Senior Digital Content Producer (Kalamzoo, MI)

Sinclair Broadcast Group

compensation: Great benefits
employment type: full-time
job title: Senior Digital Content Producer

Sinclair Broadcast Group is hiring a Senior Digital Content Producer in Kalamazoo, MI.

WWMT/ARC West Michigan/wwmt.com has an immediate opening for a Senior Digital Content Producer!

The ideal candidate will be a newsroom leader who will work with news managers to guide a team producing, writing, and posting stories to our digital platforms using a content management system and other digital tools. This person will work with staff in identifying multiplatform content opportunities and making sure all digital platforms are being updated. The candidate will provide copy editing and story review support for digital team members and staff, help lead newsroom trainings and be a trusted liaison to fellow newsroom team members in executing our day to day content first vision. In this role, you must also be able to help with assignment desk duties, which include finding content, making calls/confirming info/setting up interviews and moving crews strategically.


Sinclair offers a competitive total rewards package and offers benefits you and your family can count on.

  • Competitive Salary
  • Medical, Dental & Vision
  • 401k Retirement w/ Match
  • Paid Holidays & Time off
  • And Many More!


  • Identify social media and web publishing opportunities
  • Assist in trainings with newsroom staff
  • Be newsroom liaison on companywide digital strategy
  • Track analytics and use data to drive daily publishing decisions
  • Assist in directing news assignments specifically related to digital content
  • Copy edit reporter and digital team stories
  • Other responsibilities as assigned

Required Skills:

  • Knowledge of websites, content management systems, social media platforms, and personal social media usage
  • Experience in television news gathering and logistical planning
  • Strong news judgment
  • A strong team player who can inspire teams to achieve a shared goal
  • Experience in creating and executing full-scale digital campaigns with social media and web
  • Experience with Google Analytics
  • Strong problem solving, troubleshooting and analytical skills
  • Strong oral and written communication skills
  • Solid understanding of AP Style
  • Ability/willingness to work a flexible shift including nights, weekends, and holidays


  • Must have previous digital content news producing experience at a commercial media station
  • Degree in Journalism or a related field preferred
  • Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD and The Nest; and owns and provides services to 21 regional sports network brands. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. Sinclair, through its venture subsidiary, makes equity investments in strategic companies. Sinclair, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI.


  • Principals only. Recruiters, please don't contact this job poster.

post id: 7744858190


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